William Hill Signs Partnership with PandaScore

Leading online casino and sports betting operator Willam Hill has signed a multi-year agreement with esports and data provider PandaScore.

Under the terms of the agreement, PandaScore will provide the iGaming entity with its feed across two popular esports titles, Dota2 and League of Legends.

Later in the stage of the contract, William Hill will also use the odds feed product for the popular video game, Counter-Strike: Global Offensive. Depending on the feedback from its players and community, the operator will look into expanding its esports betting product deal with PandaScore in the coming months.

We see massive potential for esports betting to allow us to engage an even broader audience while providing existing players with new betting experiences.But to not only do this but do this right, we knew we had to work with a partner at the cutting edge of the vertical, and in PandaScore, we have exactly that.

Nick MauriceGlobal Director of Sportsbook at William Hill

PandaScore supplies real-time data and odds for various esports gaming titles, including DOTA 2, Call of Duty, Starcraft, Rocket League, Overwatch, Valorant, FIFA, King of Glory, Counter-Strike: Global Offensive, and several others.

The firm offers its partner operators like William Hill a one-stop shop for all their esports data needs as its services include a professional in-house team with AI, a wide range of esports betting live and prematch markets, bet builder tools, player props, and market management automation.

We are thrilled to be working with William Hill to help the operator expand and improve its esports betting offering through our cutting-edge odds feed. Esports betting is on the cusp of entering the mainstream, allowing operators to engage new audiences and also provide tremendous added value to those already active with their brand. William Hill has recognised the growth opportunity and, via our odds feed, will be able to offer a leading esports betting experience.

Dasha KirilishinaSenior Sales Manager at PandaScore