Paf Deal with Shape Games to Integrate the Providers Sportsbook
Shape Games, the service provider for the iGaming industry, has announced it has signed an agreement with gambling company Paf to integrate its sportsbook solution into the operator's platform.
Paf collaborates with Shape Games to enhance its Sportsbook platform.
LISTEN TO THIS ARTICLE:Shape Games, part of the Kambi Group, will supply its cutting-edge solutions which include its in-house sportsbook software development kit (SDK) and UX/UI services. Shape Games is an award-winning provider that boasts it brings the latest innovation to products that focus on the customer betting experience.
We are delighted to have put pen to paper on this partnership with Paf, collaborating on compelling user journeys with one of Europe's leading operators via our next generation sportsbook SDK. Paf was Kambi's first customer signing back in 2010, and it is a fantastic landmark for Shape Games to have deepened the Kambi Group's relationship with one of its most long-standing customers.
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Paf Tries to Enhance Customer Experience
Founded more than two decades ago Paf has a significant presence in the Nordic jurisdiction, as well as retail gaming venues on around 30 cruise ships in the European region. The Paf Group boasts revenue of €177.1 million in 2023, with a profit of €55.1 million for the year.
In the statement, Paf says it aims to provide its customers with the best betting experience and is constantly looking to improve the betting platform for its players. The business believes this partnership meets this criteria and will give its customers a better experience when placing a wager.
Recently the KTO Group has also partnered with the Kambi Group to use the group’s sportsbook solution.
We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer engagement capabilities with their fully-native front-end technology was a natural choice. We look forward to working closely with Shape Games as we deliver a top-class betting experience for our customers.
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