PA Betting Services Prepares for World Cup 2022

As gambling operators and sportsbooks begin to turn their attention to the 2022 World Cup, PA Betting Services (PABS) has announced the launch of interactive betting content packages designed specifically for the tournament.

The aim of the content packages is to inform and entertain punters and, of course, prompt them to engage with betting markets, both pre-match and live, during each World Cup game. The new release builds upon the company's existing portfolio of content for both the UK and international markets, and it will be available in three versions, Go, Pro and Ultimate.

The packages will include images from Alamy and live match day data through the PA Betting Services Football API.

The top two packages, Pro and Ultimate, will also have content produced in collaboration with EngageCraft. The partnership will be making use of the Touch platform to put together visual engagements that should encourage user interaction. The idea is to help sportsbooks generate organic growth through increased exposure on social media and by capturing more user data for analytics.

As part of our content investment, we are delighted to be offering a product to support this year's World Cup in Qatar. The PABS content creators have delivered a range of packages tailored to suit the needs of our customer's target audiences. The aim was to drive consumer engagement and interaction, and we're confident of achieving that.

Eugene DelaneyPABS Director

The news comes soon after PABS extended its partnership with bet365, which has existed for more than two decades, to provide the sportsbook with additional international football data. This has allowed bet365 to offer its customers even more markets.

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