NY Bill Would Extend Gambling Ad Restrictions to Sports Betting

In a move to further tighten the regulated online sports betting market in the state, New York Assemblyman Clyde Vanel has introduced Assembly Bill A10658. This proposed legislation seeks to broaden the scope of the state's stringent advertising guidelines, which currently apply to retail gambling facilities, to encompass the burgeoning online sports betting sector.

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The bill, if passed, would amend Section 1363 of the New York Racing, Pari-Mutuel Wagering, and Breeding Law. It effectively places "mobile sports wagering licensee" under the same regulatory umbrella as "gaming facility licensee."

Related: New York Online Sports Betting Plummets to 10-Month Low in June

The bill currently resides with the Assembly Racing And Wagering Committee. It received the legislation on July 22, and there's no indication that it has advanced since.

The implications of this bill are far-reaching, aiming to ensure that the advertising practices of online sports betting platforms are held to the same rigorous standards as those of brick-and-mortar casinos and racetracks. Under the current regulations, advertisements must be factual, not misleading, and must clearly articulate any conditions related to the advertised services.

In addition, any business licensed or applying for a gaming facility license or holding a mobile sports wagering license must submit complete and accurate copies of all advertisements to the commission's main office within five business days of the ad's release to the public. The commission can order the immediate halt of any advertisement.

Any business licensed or applying for a gaming facility license or holding a mobile sports wagering license must submit complete and accurate copies of all advertisements to the commission's main office within five business days of the ad's release to the public. The commission can order the immediate halt of any advertisement.

Furthermore, these ads are prohibited from depicting individuals under the age of 21 engaging in gambling activities. This rule underscores the state's commitment to preventing underage gambling.

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Increasing the Responsible Gaming Focus

Another critical aspect of the existing advertising regulations is the mandatory inclusion of the gambling facility's name and the problem gambling helpline information within the advertisements. This requirement serves as a constant reminder of the support systems in place for individuals who may be struggling with gambling addiction.

There's also a requirement that would ensure sports betting operators don't send advertising to anyone who has opted out of such communication. By extending these rules to online sports betting advertisements, Bill A10658 aims to create a safer and more responsible gambling environment in the digital realm.

The introduction of Bill A10658 comes at a time when online sports betting is experiencing unprecedented growth in New York, following the legalization of such activities. The expansion of the gambling industry into the digital space has brought with it a host of regulatory challenges, particularly concerning advertising practices. Assemblyman Vanel's bill represents a proactive approach to ensuring that the online sports betting industry operates with integrity and transparency, mirroring the accountability standards set for traditional gambling establishments.

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