Novibet Signs with the NBA as Official Betting Partner in Greece

Novibet, the online gaming company, has announced a partnership with the NBA, the top-flight basketball competition in North America, to become its Official Betting Partner in Greece, and is the first gambling company to reach an agreement to represent the NBA.

Novibet is the NBA’s Official Betting Partner in Greece.

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Under the terms of this agreement, it is a multi-year deal between both parties and comes as the new basketball season approaches. It gives members of the Novibet platform the chance to participate in a range of experiences. These include access to exclusive NBA merchandise and ongoing digital promotions.

Additionally, Novibet will be able to integrate its branding and signage with the NBA platform during displays in Greece and can use the NBA brand on its online gaming platform.

One of the key promotions in the new agreement will be for Novibet to sponsor the Greek equivalent of the NBA Pick'Em: Bracket Challenge. This is a free-to-play promotion that allows fans to predict NBA games with a chance to win jackpot prizes or other prizes, such as the opportunity to attend live basketball games in the United States (US).

NBA fans in Greece will now have even more opportunities to follow and connect with their favorite players and teams , With the start of the 2024-25 NBA season just around the corner, we look forward to working together with Novibet to motivate fans to engage with basketball in new and creative ways.

Kuljeet SindharVice President International Gaming & Data Ventures of the NBA

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Both Parties Believe Partnership Will Raise Brand Awareness

The NBA has expressed its desire to continue to grow the basket brand which already has a massive global following and is popular in Greece. Basket is an engaging game and allows sports bettors to enjoy a variety of wagers while enjoying a fast-moving sporting spectacle.

Novibet is able to offer its customers live sporting events and hopes to expand its customer base by having its brand associated with premium basketball competitions worldwide. The operator sees this deal as the perfect detail opportunity to raise the brand awareness of the gambling company.

This partnership allows us to strengthen the public's interest in the NBA and provide them with unique entertainment opportunities, putting basketball at the center , As the NBA gains ground as one of the most popular sports in Greece, exciting fans with its dynamic action and vibrant culture, this partnership is an important milestone for our company. Novibet will incorporate NBA branding into its platforms, offering our users a premium and immersive experience.

Rodolfos OdoniPresident of Novibet

Novibet is one of the gaming operators that has been allowed to apply for a Brazilian license in the new regulated market that is due to adopt a new gambling regulatory framework next year.

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