Novibet Joins IBIA to Strengthen its Global Betting Integrity

Novibet, the online sports betting operator, has announced it has become a member of the International Betting Integrity Association (IBIA), the wagering monitoring platform, in a move that demonstrates its commitment to integrity in the gaming industry.

Novibet commits to integrity with IBIA membership.

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IBIA is a membership organization that is dedicated to safeguarding the integrity of sports events by monitoring betting patterns. Novibet has joined more than 50 gaming companies and 125 gambling brands that are members of IBIA and has seen IBIA become one of the leading sports betting integrity organizations globally.

Novibet has a global footprint and is present in regions including Greece, Brazil, Ireland, Italy, Finland, Mexico, and Canada. The sports betting operator has emphasized it believes in transparency which allows its customers to wager on sports betting events that are free from match fixing or corruption.

Novibet is an established name in the sports betting sector and brings with it a global customer base that will be of significant value for IBIA’s monitoring network. IBIA is therefore delighted that Novibet has joined the association and welcomes the operator’s commitment to utilising the best integrity protection available globally for its sports betting products. Ensuring product integrity is paramount to our approach and we look forward to integrating Novibet within our leading global sports betting integrity monitoring system.

Khalid AliCEO of IBIA

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Membership Comes as Novibet Set to Launch in Brazil

The gaming operator is looking to expand its footprint in the Brazilian jurisdiction and is expected to begin the licensing process later in the year. Last year gaming regulators in Brazil issued new guidelines that apply to gambling companies in the country, with betting integrity in sporting events high on the list of priorities for the government.

This has led to many gaming operators partnering with IBIA, so the integrity monitoring company can analyze large datasets of wagers on sporting events and flag any suspicious betting patterns that are identified. Novibet has decided to partner with IBIA in anticipation of applying for a license in the Brazilian jurisdiction.

The large amount of betting volumes available on sports events has led to the IBIA reporting a rise in suspicious betting alerts in Q1 this year.

At Novibet, our commitment to transparency has always been at the core of everything we do. Joining IBIA is a testament to this commitment, as we continually strive to set new benchmarks for integrity and excellence in the online betting industry. By aligning ourselves with IBIA, we are reinforcing our vision to uphold the highest standards and to lead by example. We believe that by working closely with IBIA, we can further elevate trust and confidence in the industry, ensuring that our customers always have a fair and secure betting experience with us.

Panagiotis SkyrlasChief International Expansion Officer at Novibet

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