Novibet Boosts Brand Visibility in LatAm with Fortaleza Deal
LISTEN TO THIS ARTICLE:Online sportsbook provider Novibet has entered into a sponsorship deal with Brazillian football club Fortaleza Esporte Clube.
The partnership will see the team receive R$ 20 million ($3.83 million) per season for the next two seasons. In exchange for its financial backing, Novibet’s branding will be displayed across three locations on the team kit; the front of the shirt, the sleeves and the shorts.
The club will also promote the betting brand on its social media pages and its home stadium, Arena Castelão, during its championship games.
We are happy with this situation, it is a sponsorship that will help us directly in our day-to-day activities, in the club’s expenses and on the pitch. We will do everything as we always do with all sponsors to give the best possible return to those who invest in our shirt.
By inking the two-year sponsorship agreement with Fortaleza, Novibet has further established its presence in the LatAm region. The Greek-based bookmaker recently launched in Mexico via its deal with land-based casino operator Big Bola Casinos.
We are excited to start our operations in the country and the opportunity to be part of the sports culture in Brazil through the unique and innovative gaming experience offered to our members. Through this partnership and the ones to come, we want to become one of the world’s main supporters of Brazilian football.
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