NJ Assembly Votes to Ban College Sportsbook Partnerships
The New Jersey State Assembly has passed a bill that would prohibit sportsbooks from partnering with colleges and university sports programs for marketing and advertising purposes.
LISTEN TO THIS ARTICLE:The legislation, Assembly Bill 4113, which was initially introduced last year, passed on the floor with a unanimous vote of 75-0. It will now head to the Senate Higher Education Committee for review.
The proposed bill aims to protect students from exposure to gambling-related advertisements on campus, online, and at university athletic venues and facilities.
Simply put, advertisements for sports betting on a college campus are unnecessary and can create harmful consequences. We must protect our students from the risks of gambling addiction by keeping these types of promotions off of campuses, where young adults are most vulnerable.
The measure’s provisions remain unchanged from last year’s version, which received approval from the Assembly Higher Education Committee with some adjustments.
The bill specifies that a sports wagering partnership at a public institution of higher education refers to a deal between a sportsbook or intermediary and the institution, including its athletic department or booster club to advertise in “the institution’s stadiums and other facilities, in digital and broadcast sports content, and through other means.”
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Foundations and Academic Partnerships Exempted
A clause was included to exempt foundations affiliated with higher education institutions from the ban as long as the sports betting partnership does not involve direct advertising or marketing to students on or off campus.
An additional amendment permits partnerships for academic purposes or those providing hands-on learning experiences for enrolled students.
To become law, Bill 4113 must now clear the full Senate and be approved by Governor Phil Murphy.
The New Jersey legislature has been deliberate in clearly defining the boundaries between college and betting. Wagering on New Jersey-based college teams and collegiate events held in the state is currently off-limits. A proposal introduced last year also sought to ban prop bets on individual college players.
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