Nicolás Campano Becomes New Soft2Bet Sales Director of LatAm
LISTEN TO THIS ARTICLE:Online casino and sportsbook software provider Soft2Bet has announced the appointment of Nicolás Campano as its new Sales Director for Latin America.
In his new role, Campano will help Soft2Bet improve its South American client base by promoting flagship products such as the ELA Games slots studio and its gamification technology, Motivational Engineering Gaming Application (MEGA).
The MEGA technology is built to boost engagement and revenue for both Soft2Bet and its partners. Campano will oversee the delivery of the casino gamification solution to new markets.
Before his appointment, Campano served at Yggdrasil Gaming Ltd as a Sales Director. He also spent nearly five years at Play’n GO working in different roles, including Head of Sales in Eastern/Southern Europe and Africa and Head of Account Management for Europe & Latin America.
I am thrilled to be joining Soft2Bet as Sales Director LatAm. I am particularly excited about the opportunity to introduce our gamification products to the region, which have been proven to be incredibly effective in driving player engagement and retention. I am confident that I can help Soft2Bet achieve its ambitious growth targets.
Soft2Bet Eyes LatAm Expansion
The LATAM gambling market holds immense importance for Soft2Bet, primarily because of its burgeoning online gaming sector. The company has made clear its ambitious plans to venture into the Mexican market, where the sports betting industry thrived with a staggering worth of $2 billion in 2022.
Moreover, the Malta-based provider is keen on strengthening its footprint in Brazil and Peru. These two South American nations have given the green light to regulate online sports betting, paving the way for their launch later this year.
These endeavors represent pivotal milestones for Soft2Bet, marking the extension of its iGaming operations into new and promising territories, aligning seamlessly with its overarching expansion strategy.
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