New Tool Harnesses AI to Analyze Player Behavior
Future Anthem, a pioneer of AI and game data, has just launched Anthem Amplifier. It is the first product to provide an in-depth analysis of all bets and spins played on casino games using AI.
The product will give operators and studios, including Future Anthem’s partner Big Time Gaming, the ability to analyze player behavior across all games on a scale that has never before been possible. It has been designed using advanced data science and proprietary machine learning models and can deliver intelligence, predictions, and actions that can then be used to aid with portfolio decisions, product design, and player safety.
Anthemetrics AI powers Amplifier, which is the gambling industry’s first game data science platform capable of analyzing billions of spins across thousands of games. The product’s tools deliver self-service interactive dashboards, game design insights, and professional services that complement data teams with additional capacity to help address specific challenges or opportunities.
Amplifier gives games studios and operators the ability to:
- Design games for specific player behaviors
- See how players play their games
- Analyze and measure game launches
- Improve online gambling safety for players
- Benchmark performance across channels, brands, and geographies
- Identify game popularity and retention across player behavioral clusters.
Our vision is to connect human behavior with data science to build a player-centric universe that is enjoyable and sustainable. Anthem Amplifier does this with tools that allow studios and operators to optimize their game portfolios by processing and intelligently understanding an incredibly large volume of data.
The CEO of Big Time Gaming, Nik Robinson, said that the ability to understand player behavior should be at the center of every studio. He explained that Anthem Amplifier provides the ability to “continue optimizing our innovative slots while pleasing our customers and players.”
Chris Conroy, the CDO of Future Anthem, explained that with data coming from so many sources, it can be hard to make the best use of it. To solve this problem, “Anthem Amplifier uses the latest cloud technologies and machine learning techniques to listen to this granular game data to maximize your chances of success, empowering teams with effective portfolio management tools and game design techniques.”
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