NBA and Sportsradar Announce Longterm Partnership
Leading global sports technology company, Sportradar has entered into an expansive multi-year partnership agreement that will see the NBA, Women's National Basketball Association (WNBA), and NBA G League use the iGaming company's global and wide-ranging capabilities to promote their operations in the United States, increase their international footprint and drive fan engagement.
The agreement with the NBA will start in the 2023-24 season and will provide NBA with an equity stake in Sportradar. It will also establish Sportradar as the exclusive global provider of NBA, having access to distribute official NBA and WNBA betting and customized live game videos to the league's fans all over the world.
We are delighted that the NBA has chosen Sportradar as the Official Partner who can support the game's global popularity and explosive growth. "Basketball is the largest U.S. sport in the world by popularity and, as a market leader, we are best positioned with the technological expertise and industry relationships to help the NBA entertain fans globally.
We believe that this agreement wiqcontribute to Sportradar's profitable business and continued growth. The remaining time left on the existing deal, and this new multi-year agreement, gives us significant runway to partner with the NBA and develop exciting solutions across our teams, betting and sports entertainment verticals.
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