Musburger Media to Repurchase VSiN from DraftKings
Musburger Media has announced the acquisition – or reacquisition – of VSiN, The Sports Betting Network, from DraftKings Inc. This move marks a notable shift in ownership, with original founders Brian Musburger and Bill Adee at the helm, steering the company towards a future built on the foundation of their initial vision.
The VSiN studio at the South Point Casino in Las Vegas (Source: Pinterest)
LISTEN TO THIS ARTICLE:The transaction, announced earlier this month, is poised to have a substantial impact on the sports betting industry, reinforcing VSiN's commitment to providing independent and credible information. The company will offer unbiased and objective commentary on what's happening in sports and sports betting.
The journey of VSiN has been one of rapid evolution and growth. Initially acquired by DraftKings Inc. in 2021, VSiN has established itself as a pioneer in the sports betting broadcast sector. The acquisition by DraftKings was a strategic move that aimed to bolster the company's content creation capabilities, tapping into the burgeoning market of sports gambling. However, the latest change in ownership signifies a return to the roots, with the founders reclaiming control to continue their mission of delivering top-tier sports betting analysis and content.
Musburger, in a recent statement, reflected on the changes in the sports betting landscape over the past few years, emphasizing that VSiN's core mission remains unchanged. The dedication to providing the most reliable and independent sports betting information stands firm, a testament to the founders' commitment to their audience. The collaboration with DraftKings has been fruitful, and both parties look forward to potential future partnerships, even as VSiN embarks on this new chapter.
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Charting a New Course
With over 18 hours of daily sports betting content, VSiN is set to continue its trajectory of growth, focusing on expanding partnerships and distribution channels. This strategy aims to reach a wider audience, particularly the increasing number of Americans engaged in sports betting. The company's proactive approach to programming and content dissemination is designed to both educate and entertain its viewers, a dual objective that has been central to VSiN's success.
For VSiN's loyal customer base, the transition promises to be seamless, with no interruptions to the regular programming or news coverage. The network's content remains accessible across a variety of platforms, including YouTube TV, Rogers’ Sportsnet, NESN, and Marquee Sports Network, to name a few. Additionally, VSiN's presence is felt across more than 300 terrestrial radio stations nationwide, complemented by a diverse range of podcasts catering to different facets of sports betting.
The broadcasting team at VSiN boasts prominent figures such as Brent Musburger, a legendary sports broadcaster, and Mike Lombardi, a former NFL executive. Their expertise and insights are integral to VSiN's content, providing listeners and viewers with unparalleled analysis and commentary.
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