MLB Acquires Stake in Sportradar to Enhance Their Partnership
Major League Baseball (MLB), the top-flight competition in North America, has announced it has agreed to expand its current partnership with Sportradar. This new deal commences when the MLB season starts this year and has been extended until 2032.
LISTEN TO THIS ARTICLE:As part of the new agreement, the MLB has acquired an equity stake in Sportradar. The details are that MLB will purchase 1.8 million shares in Sportradar. In addition, Sportradar is required to pay a license fee to the MLB for the length of the agreement.
With the new enhanced relationship, the MLB will let Sportradar use its sports data and visual content. The MLB has a plan to grow the game of baseball globally and believes the distribution agreement with Sportradar will help to achieve this.
We are thrilled to continue our long-standing partnership with MLB, and this agreement represents a new, exciting chapter in our journey together. Our collaboration is not only about leveraging cutting edge technology and content but also working together to create innovative products that enhance fan engagement and bring fans closer to the game. By combining our strengths, we can unlock new opportunities and reach more sports fans around the globe to shape the future of sports entertainment. This deal, which is immediately accretive to our business, will drive value for our shareholders as we continue to expand margins and generate strong cash flow.
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Plan to Create More AI-Driven Products
Sportradar and MLB plan to work together to create several products that are AI-driven and based on player-tracking data. These products are designed to create fan engagement and provide a personalized experience for baseball fans. Both Sportradar and MLB believe this agreement provides an opportunity for future growth of this new portfolio of products.
Additionally, Sportradar is expected to continue to provide its sports integrity platform to MLB, closely monitor gambling activities within the sport of baseball, and report on any suspicious wagering patterns.
Sportradar continues to have agreements with major global sports, and last year extended its multi-year partnership with UEFA.
Sportradar has been a great partner to MLB, particularly helping us navigate the legalization and continued evolution of the global sports betting landscape. Over the course of our partnership, Sportradar has consistently developed great products utilizing MLB’s best-in-class data. MLB is delighted to continue innovating with Sportradar to create engaging products and services for MLB fans globally.
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