MERKUR Announces Deal to Be Official Partner of RB Leipzig
The MERKUR GROUP, the gaming and entertainment company, has announced it has signed an agreement with RB Leipzig, the Bundesliga side, to be an "Official Partner" of the top-flight football club.
MERKUR GROUP announces multi-year partnership with RB Leipzig.
LISTEN TO THIS ARTICLE:The partnership is for an initial two years. Under the terms of the partnership, the MERKUR and MERKUR BETS brands will have prominent visibility in the Red Bull Arena, the home stadium of RB Leipzig. During home games, this will be LED advertising boards and Cam Carpets.
Additionally, the statement says MERKUR will have the responsibility of presenting the RB Leipzig side across all digital media platforms.
The Merkur Group has followed an impressive path for many years, which has led the company consistently upwards with creativity, flexibility, enthusiasm and, above all, total conviction. It's with these qualities precisely that we are constantly pursuing our goals at RB Leipzig and we now have another excellent partner by our side in Merkur. With this partnership, we want to create special synergies for both brands: both for the live football experience in the stadium and on the digital platforms.
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This deal will raise the brand awareness of the MERKUR GROUP through the Bundesliga league competition, and the operator will receive an audience of millions during matches in one of the most popular leagues in Europe.
MERKUR has stated this concerted strategy of enhanced collaboration through sports betting markets will increase the presence of the gambling company and hopes this will turn some of the wide audience into potential customers for the business.
RB Leipzig's journey represents an extraordinary success story, and we are very proud to welcome a partner at Champions League level to our network. Within a very short time, the club has made a name for itself not only in Germany, but also internationally. RB Leipzig stands for innovative concepts, attractive football and the joy of playing, which fits perfectly with MERKUR products and our brand promise of joy in the game.
In the UK, MERKUR has opened a significant number of 24-hour adult gambling and slot machine halls, with some campaigners urging the government to look at the proliferation of slot machine venues
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