Merab Dvalishvili Becomes Crash Game Aviator’s Brand Ambassador
In an unusual move, online casino game developer Spribe has appointed a brand ambassador for a game. UFC fighter Merab Dvalishvili is now the brand ambassador for the popular Aviator crash game.
LISTEN TO THIS ARTICLE:Aviator currently attracts more than 12 million players each month, and it is one of the very few games to have received its own brand ambassador. The popularity of Aviator is one of the reasons why Spribe won the “Breakthrough Company of the Year” award at the Global Gaming Awards EMEA in London this year.
A Top MMA Fighter for a Top Game
Dvalishvili is currently at the top of the UFC bantamweight division. He comes from Tbilisi, Georgia, a country known for strict gambling laws. After spending his youth training in a number of martial arts, Dvalishvili made the move to the US at the age of 21 to become an MMA fighter. He has since steadily worked his way up the rankings in the bantamweight division.
I am very pleased to be working closely with such an innovative company that is famous for producing the world’s most exciting online casino game – Aviator. I believe that this partnership will be a great experience for all of us and I’m excited to share this journey with Aviator and my fans.
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Extension of UFC Sponsorship Deal
In 2023, Spribe and UFC signed a multi-year sponsorship deal. The deal brought Spribe branding, including the Aviator logo, to UFC Fight Nights and Pay-Per-View events.
The COO of Spribe, Giorgi Tsutskiridze, said that they are “really excited” to welcome Dvalishvili as a celebrity brand ambassador. He explained that there is a great deal of crossover between sports and online gambling, and therefore, the UFC agreement is “catapulting Aviator’s brand to a whole new audience of players, ready to embrace the crash game revolution.”
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