MaximBet in Deal with US Integrity

Carousel Group-owned sportsbook MaximBet has inked a partnership deal with US Integrity as it prepares to launch in new regulated markets.

The agreement will see US Integrity provide integrity monitoring services via its proprietary dashboard to MaximBet in a bid to stop any illicit activity on the site. The firm will achieve this by analyzing multiple data sets to identify irregular contest-level, officiating, and wagering patterns.

US Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients. We are looking forward to working with the exceptional team at MaximBet. All our partners are committed to the highest integrity standards, and they are no exception.

Matthew HoltUS Integrity CEO and Co-Founder

Launched in Colorado late last year, MaximBet aims to expand across several jurisdictions in Canada and the US. The tools provided by US Integrity will ensure the sports betting platform meets the compliance requirements of its operating states and is safe from harmful wagering activities.

The safety and integrity of the sports betting and online casino experience at MaximBet is of utmost importance, and we are thrilled to be working with US Integrity as we expand across the regulated US and Canadian market. US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.

Trish WheatonDirector of Compliance at MaximBet

In June 2022, MaximBet was in the news as it signed a record partnership deal with Nicki Minaj. She will serve as the Creative Director of Maxim magazine and work with the marketing team in areas like merchandise, parties, partnerships, and more.

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