Marker Trax Brings Cashless Payments to Rivers Casino Philadelphia
Marker Trax has launched its advanced cashless gaming product, Moolah Play, at Rivers Casino Philadelphia, according to a company press release. This marks the first time the Moolah Play system has been implemented at a gaming resort outside of Las Vegas, where it initially debuted.
The Rivers Casino Philadelphia entrance at night. (Source: Rivers Casino)
LISTEN TO THIS ARTICLE:The partnership between Marker Trax and Rivers Casino began in May 2022 with the introduction of Rush Credit, a cashless payment solution powered by Marker Trax technology. Rush Credit quickly gained traction among customers at Rivers Casino due to its seamless and convenient cashless gaming capabilities.
Related: Boyd and Aristocrat Bring Cashless Gaming to NevadaBuilding on that success, the decision to upgrade to Moolah Play was a natural progression. The new system offers enhanced features and customer-centric branding, positioning it as an upgrade over the existing platform and ensuring that the partnership continues to meet evolving customer demands.
Moolah Play advances the capabilities of the original Marker Trax technology, according to the company, particularly in terms of its credit underwriting process. One of the standout features of the new system is its ability to more accurately assess a customer's creditworthiness.
By integrating technology that evaluates not only a customer's current ability to repay credit lines but also their expected future profitability, Moolah Play delivers more precise and inclusive underwriting decisions. This innovation allows more qualified players to access credit lines, further expanding the customer base for Rivers Casino.
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The launch of Moolah Play not only cements Marker Trax's position as a leader in cashless gaming technology but also underscores Rivers Casino's commitment to driving technological advancements in the gaming space. As cashless technology continues to gain prominence, the partnership between Marker Trax and Rivers Casino highlights the mutual goal of providing more convenient and secure gaming experiences.
Carol Thompson, Chief Marketing Officer at Marker Trax, noted that while Rush Credit was already a groundbreaking offering for Rivers Casino, the introduction of Moolah Play takes the technology to a new level. The system provides improved cashless functionality and optimized reporting capabilities in a more user-friendly and customer-focused format.
Rivers Casino Philadelphia is one of Pennsylvania's premier gaming destinations, known for its wide range of casino games, entertainment options, and a strong focus on customer service. The addition of Moolah Play strengthens the casino's commitment to integrating the latest advancements in cashless gaming technology. With this upgrade, customers can expect even greater convenience and enhanced gaming experiences.
The launch of Moolah Play at Rivers Casino Philadelphia is another significant milestone in Marker Trax's growth trajectory. Following its successful introduction in Las Vegas, the company has expanded its presence by building a robust network of partners across local, tribal, and national levels.
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