Luckia Signs with La Liga to Become Its Official Partner in Spain
Luckia has announced the signing of an agreement with the top-flight football division in Spain, La Liga, that will see the gaming operator become an international partner of the league.
Luckia becomes an official partner of the Spanish La Liga.
LISTEN TO THIS ARTICLE:The gambling company will be the official partner of the football club in the jurisdictions of Spain and Mexico. The partnership between both parties commences with the start of the upcoming season and will last for the next three years. This collaboration will see Luckia gain a significant rise in brand awareness as it joins illustrious sponsors of La Liga such as EA Sports, Puma, and Microsoft.
Both parties have stated that the sponsorship meets the compliance regulations in the jurisdictions of Spain and Mexico. It follows the gaming operators' recent agreement with US Integrity, the wagering monitoring platform.
We’re convinced that this collaboration will bring us even closer to our fans in Spain and Mexico, and hand in hand, we will continue to create a safe and responsible entertainment environment.
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Luckia Granted Rights to Top Two Leagues
Senior leadership at Luckia boasts that this partnership is their biggest commitment so far and that it gives the gaming operator access to a global digital audience of over 200 million individuals who follow all the actions in La Liga.
Under the terms of the agreement Luckia receives the rights to both La Liga and La Liga 2 in Spain and Mexico, and Luckia states it has various promotional plans including joint events featuring brand ambassadors from La Liga, and the chance to win tickets in competitions.
Additionally, the gambling company will see its Luckia signage and branding displayed prominently across all the retail platforms throughout the next football season.
This agreement reinforces Luckia’s commitment to sport and the promotion of values such as teamwork, determination and excellence in football.
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