Lottery.com Completes Acquisition of Sports.com Brand
Lottery.com, a leading gaming technology company, has announced its completion of the business acquisition of S&MI Ltd, the owner of the Sports.com brand, with the aim of expanding its global reach.
Lottery.com continues its global expansion with the acquisition of S&MI Ltd
LISTEN TO THIS ARTICLE:Under the terms of the deal, Lottery.com states the price paid for the company saw shares valued at $3.00 each for S&MI and was completed at the start of the month. Lottery.com provides results from over 40 countries and its digital platform allows players from the US to enjoy an offering of more than 800 lottery-based games worldwide.
This acquisition is not just a milestone for Sports.com, but a transformative step toward our vision of becoming the global leader in digital sports entertainment. By integrating S&MI’s technology, we are positioning ourselves to lead in innovation, expand our market presence, and deliver an unmatched experience to sports fans across the globe. Our focus is on creating a platform that transcends traditional boundaries and redefines how the world engages with sports.
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Lottery.com Continues its Strategy of Global Expansion
Lottery.com has stated this purchase is part of a strategy designed to increase the footprint of the business globally. It has outlined new initiatives that following the latest purchase will see the business focus on live sports, racing, and esports over the next eighteen months.
Earlier this year Lottery.com struck another deal to increase its global footprint when it partnered with WA.Technology.
The Sports.com brand has previously enjoyed global expansion through its partnership with PlanetSport which launched white-label services in countries including Rwanda, Kenya, and Ethiopia. Senior leadership at Lottery.com says these partnerships will also contribute to its plans for global expansion.
The successful completion of this acquisition marks the beginning of an exciting new chapter for both Lottery.com and Sports.com. S&MI's advanced technology and innovative platform are a perfect fit for our growth strategy, and we are excited to leverage these assets to accelerate our global expansion. This acquisition strengthens our position in the industry and sets the stage for further growth and success as we expand our reach and offerings.
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