Michael Pedersen Appointed CCO of Livespins

Livespins, the developer of social casino games, has announced that Michael Pedersen has been appointed as the company’s new Chief Commercial Officer.

He shall be taking the position this month and brings with him more than 14 years of experience in the iGaming industry. In the past, Pedersen has worked at Flutter (LON: FLTR) and NetEnt, where his leadership skills helped both companies to grow and develop on a global scale.

Pedersen holds an MBA from the University of Leicester and has attended executive programs at Stanford. He has been charged with managing Livespins’ commercial strategy, including sales, account management, and marketing. He will also be a key figure for the company at conferences, media events, and forums.

Livespins offers a unique mix of live gaming and social features. The platform allows players to watch their favorite streamers and bet behind them, creating a group bet and a shared experience. Players are able to choose the bet amount and number of spins they are betting on. At the same time, they can chat with each other and add reactions as the game takes place.

Livespins is undoubtedly one of the most exciting and innovative brands in the online gambling industry, and I’m delighted to be given the opportunity to add my commercial leadership experience to what is already a highly-skilled team. I’ve been an early believer in creating social casino experiences, and the Livespins™ product has really cracked the code and is creating a completely new category in the casino space. The simplicity of the bet-behind mechanic mixed with the unparalleled engagement only live streaming can offer will drive significant value for all stakeholders, and we look forward to establishing partnerships with the most innovative operators and game providers of our industry in the near future.

Michael PedersenChief Commercial Officer at Livespins

Robin Reed, the co-founder of Livespins, said that Pedersen has “both the passion, experience and network needed to make Livespins valuable to users, game studios, streamers and operators alike. We are extremely pleased to see Michael join us.”