LeoVegas Group Strikes Premier League Deal with Wolverhampton F.C.
LISTEN TO THIS ARTICLE:In a move that underscores its commitment to intensifying its global sports betting focus, LeoVegas Group has inked a new partnership with Premier League football club Wolverhampton Wanderers F.C., for the 2023/24 season. This collaboration is set to further elevate the brand's presence in the international sports betting arena.
As part of the partnership, LeoVegas will serve as the Official Training Kit Partner for Wolves. Fans can expect to see the LeoVegas brand prominently displayed on the front of the first team’s training kit. Additionally, the brand will also be showcased on the club’s double-tier LED perimeter advertising, ensuring maximum visibility during matches and other events. This partnership comes after LeoVegas finalized their acquisition of a majority stake in Push Gaming.
Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group, expressed the company's enthusiasm for the partnership.
LeoVegas is proud to partner with Wolves, one of the most established clubs in the Premier League. We eagerly anticipate the debut of our partnership as the LeoVegas brand graces the front of the training kit when Wolves take on Liverpool at Molineux this weekend.
LeoVegas' Global Expansion and Strategic Partnerships
This partnership with Wolves is the latest in a series of strategic collaborations for LeoVegas Group. Over the past year, the company has significantly amplified its international brand visibility and recognition.
Notably, LeoVegas Group partnered with globally renowned football clubs, including the 2022/2023 Champions League and treble winners, Manchester City F.C., as well as Champions League finalists FC Internazionale Milano.
Furthermore, the Group has expanded its presence in the UK football scene with a front-of-shirt partnership with Blackpool F.C.
Beyond the UK, LeoVegas is also making waves in the Nordic region. The Group’s Nordic sports betting brand, Expekt, recently clinched a deal to become the Official Betting Partner of the Danish top football league, the 3F Superliga.
The series of partnerships underscores LeoVegas Group's strategic approach to enhancing its brand presence in the sports betting sector, both in the UK and internationally. By aligning with top-tier football clubs and leagues, LeoVegas is not only strengthening its brand recognition but also solidifying its position as a leading player in the global sports betting industry.
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