LeoVegas Group Acquires Majority Stake in Push Gaming
LISTEN TO THIS ARTICLE:MGM Resorts’ subsidiary, LeoVegas Group, has successfully concluded its purchase of a majority stake in game development firm Push Gaming. The transaction is in keeping with LeoVegas’ ambition to increase its operations by investing in-game content and distribution capabilities.
Strategic Acquisition and Team Integration
LeoVegas Group revealed that the acquisition serves its strategic goals of expansion through investing in game development and distribution. The Push Gaming acquisition deal enhances LeoVegas’ portfolio, particularly in the slots content sector, and increases its capability to produce content.
All employees of Push Gaming will continue in their roles, ensuring that the company’s talent pool remains intact. The developer will continue to operate as an independent entity, preserving its existing management team. Co-founders Winston Lee and James Marshal will continue to serve as the Chief Operating Officer and Chief Executive Officer, respectively.
With an impressive catalogue of games that include fan favourites such as Razor Shark, Wild Swarm, and Big Bamboo, Push Gaming will boost the group’s exposure into the booming slots content category and add key proprietary technologies essential for continued international growth. As part of the LeoVegas pride, the team of over 100 employees will persist in developing high-quality games. These will be available through major operators worldwide.
The Growing Partnership between LeoVegas and MGM
The acquisition marks LeoVegas Group’s first significant investment since becoming a part of MGM Resorts in November 2022. Gary Fritz, the President of MGM Resorts International Interactive, said the acquisition will bolster the broader business aims in the digital gaming arena.
Fritz also mentioned that the move aligns well with MGM Resorts’ plans for international expansion in digital gaming. This development follows the recent announcement of a UK partnership between MGM and LeoVegas for the rollout of the BetMGM brand, signalling a collaborative growth strategy.
Focusing on UK and Netherlands
The partnership with MGM further cements LeoVegas’ international footprint, especially after the announcement that BetMGM is to launch in the UK. The decision caused a stir because MGM opted for LeoVegas over Entain, even though Entain is a co-owner of the BetMGM brand.
The UK edition of BetMGM will offer a range of features, including frequent jackpots and loyalty programmes, as well as new sports promotions and exclusive slot games.
Moreover, LeoVegas has announced its plans to re-enter the Dutch online gambling market having received a new license in the country for five years. LeoVegas intends to reintroduce its services, covering online casino, live casino, and sports betting, in the Netherlands in the second half of this year.
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