LeoVegas' Expekt Goes Live in Denmark after 10-year Hiatus
LISTEN TO THIS ARTICLE:Expekt was one of the oldest sports betting operators in the Danish market before it exited ten years ago. However, in March 2021 LeoVegas acquired the brand from its parent company, Betclic Group, for €5m ($6m) and relaunched it in Sweden on May 2021.
The success of the betting brand in the Swedish market has geared LeoVegas to reintroduce it in Denmark with some new enhancements, including a mobile app and an advanced iGaming lobby.
Players in the Danish jurisdiction will be able to access the Expekt app via their smartphones and wager on several markets across a range of sports, including football, cricket, basketball, and tennis. The platform also offers casino titles like slots and table games.
The launch aligns with LeoVegas' aim of expanding its presence in the Nordic markets.
Expekt is one of the strongest brands in the Nordics, and we're thrilled to be relaunching nye expekt in Denmark with a modern app and competitive odds. We have a clear strategy to expand by increasing the number of brands and markets where we're present, and we see great potential for growth in sports betting.
The development comes days after LeoVegas inked a deal to purchase Push Gaming. The acquisition will see LeoVegas gain access to Push Games' proprietary technology, development experience, and intellectual property.
The operator also confirmed that Push Gaming's employees would continue to develop and distribute games under the same management team using its platform and remote gaming server. At the time of the deal, Push Gaming offers a portfolio of 30 games and 200 international partner operators.
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