Lauryn Duncan to Head Sales & Marketing at Peter & Sons
iGaming developer Peter& Sons has announced the appointment of Lauryn Duncan as its Head of Sales and Marketing.
Duncan will lead the development of new partnerships with Peter & Sons' clients across various jurisdictions.
LISTEN TO THIS ARTICLE:Duncan started her career in the iGaming industry at Wazdan as a Sales and Business Development Manager. In the role, she successfully led the launch of numerous top-tier operator partnerships. In 2019, her expertise took her to Microgaming, where she spent four years and held roles spanning sales, partnership development, and team leadership.
In 2022, Duncan joined Games Global, another gaming industry giant, utilizing her skills to onboard clients for the company across Europe and Canada successfully.
Duncan will bring her wealth of experience to Peter & Sons as she spearheads the development of new partnerships with clients across various jurisdictions in which the company holds licenses. Her responsibilities will cover the entire client relationship lifecycle, from initial engagement and strategic discussions to successful launch and ongoing account management.
This is a wonderful opportunity for me to be involved with Peter & Sons, which has fast become one of the most exciting slot game providers. After working with many studios, one develops a sense of what sets exceptional studios apart, and Peter & Sons has that unique spark of a company in its breakthrough stage.
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Peter & Sons Set for Expansion
The appointment aligns with Peter & Sons’ objectives as it gears to expand in several markets, including Spain, Portugal, and New Jersey. The developer already has a strong presence in Europe, particularly in jurisdictions like Italy, Sweden, Denmark, and the United Kingdom. It is also licensed in Ontario.
Peter & Sons was established in 2019 but has quickly advanced the ranks to become a key player in the iGaming industry. The gaming supplier boasts a collection of over 30 games, including global player favorites. The company supplies its titles to over 200 operators in 50 countries.
We are absolutely thrilled to welcome to our family someone of Lauryn’s calibre. Lauryn is joining at a pivotal moment for Peter & Sons, as we continue to strengthen our partnership roster. In the last 12 months alone, we have integrated with more than 50 new operators and aggregators, including big names such as Playtech, IGT, Hub88, Reevo, Groove and AzureTech.
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