Kindred Donates Middlesbrough Shirt Space to Promote Foundation
Kindred Group, Middlesbrough FC’s principal partner, is donating its front-of-shirt sponsorship space to the Middlesbrough Foundation for the club’s Championship match against Hull City on Saturday, November 30.
Kindred donates Middlesbrough shirt space to Foundation.
LISTEN TO THIS ARTICLE:Usually, the shirt displays the Unibet logo and the “Zero% Mission” responsible gambling campaign message but instead, the shirt will highlight the Foundation’s work supporting the Teesside community.
Our relationship with Middlesbrough FC and their Foundation is a long-running, deep and supportive one. We are all aware, and incredibly proud of, the Foundation’s incredible work in the North-East community. As such, we are delighted to once again donate our normal front-of-shirt space to the Foundation for this weekend’s fixture against Hull City. In the spirit of what this weekend is all about, we would urge supporters to seek out the MFC’s outreach programmes, if they feel they could benefit from the various initiatives on offer.
A Commitment to Community Impact
The change has been timed to coincide with Middlesbrough FC’s “Foundation Weekend”, which is designed to raise awareness of the Foundation’s programs and its positive impact on local residents. The Middlesbrough Foundation works to uplift aspirations and improve opportunities for people across Teesside, with a particular focus on mental health and community engagement.
As part of the Kindred partnership with Middlesbrough FC, which began in 2018 and was recently extended for another two years, the company has promised to work to improve the local community. In addition to supporting the Foundation, Kindred funds initiatives such as Team Talk, a mental health program that encourages men to engage in open discussions with the help of the club’s staff and players.
Another Foundation project, Think With Your Feet, uses football as a platform to create a safe space for men to connect while addressing mental health issues. Kindred supported the initiative by producing a video featuring Middlesbrough player Isaiah Jones, who joined participants in telling personal stories about mental well-being.
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Strengthening a Longstanding Partnership
This donation further demonstrates Kindred’s dedication to responsible gambling and community involvement. By temporarily stepping aside, Kindred is allowing Middlesbrough FC to highlight the Foundation’s contributions during a high-profile match and reinforce the value of collaboration between the club and its commercial partners.
This generous act also aligns with Kindred’s efforts to support Middlesbrough’s community-focused initiatives and is a clear demonstration of how industry leaders can use sponsorships for meaningful social impact.
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