Kindred Expands Proprietary Tech Platform to Pennsylvania

Kindred Group plc (Kindred) has announced the expansion of its proprietary tech platform to Pennsylvania following its successful launch in New Jersey earlier this year.

Customers in Pennsylvania can now access the Unibet Casino and Sportsbook apps on the Kindred platform starting from July 10.

The introduction of the Kindred platform in Pennsylvania aims to provide customers with an enhanced and personalized gaming experience. With improved analytics and tailored content, Kindred seeks to deliver a seamless and user-friendly interface to its users in the state. Pennsylvania is a crucial market for Kindred, and its Unibet brand has been operational there for over three years.

Nils Andén, the Interim CEO of Kindred Group, expressed his delight in migrating Pennsylvania customers to the Kindred platform. Since the launch in New Jersey, customers have reported positive feedback regarding the platform's enhanced design, improved navigation, and stability. Kindred aims to replicate this success in Pennsylvania and plans to introduce its platform to more states in the future.

Determined to Make a Difference

The move to expand into Pennsylvania demonstrates Kindred's commitment to establishing a strong presence in the North American market. By leveraging its proprietary tech platform, Kindred aims to differentiate itself from competitors and offer a superior gaming experience to its users. The company's platform provides advanced features, such as personalized recommendations and targeted promotions tailored to individual preferences.

Pennsylvania is a lucrative market for online gaming and sports betting, making it an attractive destination for industry operators. Kindred's decision to expand its platforms into Pennsylvania underscores the state's significance in the company's growth strategy. With its strong track record and established brand presence, Kindred is well-positioned to capture a significant market share in Pennsylvania.

The rollout of the Kindred platform in North America aligns with the company's broader vision of providing innovative and responsible gambling experiences. Kindred is known for its commitment to player protection, responsible gaming initiatives, and industry-leading customer support. By offering its platform to customers in multiple states, the company aims to create a safe and enjoyable gambling environment while adhering to regulatory requirements.

As Kindred expands its presence in North America, industry observers anticipate its continued growth and success in the region. The introduction of the Kindred platform in Pennsylvania is just the latest milestone in the company's ambitious plans to become a leading player in the US online gambling market. With its focus on technological innovation and commitment to customer satisfaction, Kindred is poised to thrive in the competitive landscape of the North American gaming industry.

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