Kambi Supplies New Odds Feed+ Service to Hard Rock Bet
The Kambi Group, the sports betting and data content provider has announced the signing of an agreement with Hard Rock Digital, the gaming operator, to supply its cutting-edge Odds Feed+ product to the Hard Rock Bet brand.
Kambi Group signs deal with Hard Rock Digital to supply its Odds Feed+ service
LISTEN TO THIS ARTICLE:This will see Kambi provide comprehensive odds for events and in-play betting to the gaming operator. The Hard Rock Bet brand is currently available in eight regulated states in North America and the Odds Feed+ product will soon be running in states including Arizona, Florida, and New Jersey. Both parties have expressed the potential of a long-term association if this partnership proves to be successful.
The Odds Feed+ platform is a modular service from the Kambi Group which boasts it provides the latest odds in a customizable and flexible format and is delivered to the gaming partner through a single API. This makes it easy to integrate into an existing gaming partner offering.
The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product. We’re excited to partner with Kambi and create more unique experiences for players on our top-rated platform.
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Partnership Highlights Kambi’s Recent Modular Success
The Odds Feed+ platform is set to launch in the last quarter of 2024 and the Kambi Group envisages this milestone agreement will be the start of further partnerships with prospective gaming partners. Kambi has a strategy of promoting modular solutions to operators in the gaming industry
This follows the recent success of the Kambi Group at providing a comprehensive sportsbook to solution partner gaming operators including the deal to power the KTO Group’s Sportsbook.
This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi. The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook. Hard Rock is one of the leading sportsbook operators in the US and precisely the kind of prestigious partner we were targeting as part of this modularisation approach.
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