JNS Gaming Launches New Metaverse iGaming Brand LynxBet

Fast-rising iGaming company JNS Gaming has announced the launch of its metaverse-inspired brand LynxBet, primarily for the South American market.

By establishing LynxBet, JNS Gaming has joined the league of online gaming entities preparing for the metaverse phase. The brand is built on Aspire Global’s platform and will feature an online casino and sports betting platform.

According to the company, customers should be prepared for a thrilling virtual experience as the new brand will feature an “immersive front-end design.”

As a first-time visitor, you enter a fantastical world with a moon in the background at night, which changes to a sun in the daytime. The day/night mode setting is dynamic based on your time zone but also customizable via a toggle. There are four floating islands; an island for casino, an island for bingo, an island for lottery and an island for sports. Each island has its own creative theme which runs through the product verticals across the website and, across emails and advertising creative. It’s creating that sense of escapism.

Jeremy TailorLynxBet CEO

Although LynxBet holds a Tier 1 Isle of Man gaming license, the executive stated that the brand would mainly target South American gaming industry players.

The firm promises to provide several localized features on the site, such as local languages support and vast payment methods, including cryptocurrency, to give users an enjoyable experience.