Japanese Games Developer NatsumeAtari Looks to Break Into the US Gaming Space
NatsumeAtari, a popular video game developer out of Japan, is making its first appearance at the Global Gaming Expo (G2E) in Las Vegas this week, signaling its intention to expand into the US gaming market. This move is part of the company's broader strategy to break into both the land-based and iGaming sectors.
A screenshot of NatsumeAtari's Shadow of the Ninja – Reborn video game. (Source: ININ Games)
LISTEN TO THIS ARTICLE:Based in Osaka, NatsumeAtari has built a reputation in Japan for its video games and pachinko machines. It now seeks to leverage its expertise and position on the global stage, offering a unique perspective in a highly competitive market.
As part of its expansion strategy, NatsumeAtari launched its gaming brand, Samurai Studio, four years ago. The company's entry into iGaming has involved a lengthy development phase, with much of the past few years focused on building a solid library of games.
NatsumeAtari has already introduced two of its games into the US regulated markets and is preparing to release several others in European regulated markets, working with aggregators to facilitate these launches. The company aims to combine its experience in video game and pachinko development with localized content to appeal to Western audiences, while still incorporating elements of Japanese culture into its offerings.More Business News
Building on Success
NatsumeAtari's history is rooted in the convergence of two distinct brands. Natsume is well-known as a long-time developer of niche video games, particularly for consoles like Nintendo, while Atari, though not related to the American console manufacturer of the same name, has a storied background as a prominent pachinko developer in Japan.
The company has already enjoyed some success in the land-based gaming arena. NatsumeAtari has developed around 20 games, including a notable collaboration with Australian slot machine provider Ainsworth. This partnership resulted in the creation of a series of games themed around iconic figures such as Marilyn Monroe. These developments reflect NatsumeAtari's ambition to diversify its gaming portfolio and offer products that can appeal to a global audience.
The rapid expansion of iGaming in the US presents a significant opportunity for NatsumeAtari. With the iGaming industry growing steadily in several states, the company is positioning itself to tap into this emerging market.
At the same time, the company's stronghold in Europe continues to provide a stable foundation for its international growth. By leveraging its Japanese heritage and expertise, NatsumeAtari aims to stand out in a crowded field of gaming developers and operators, offering a blend of traditional Japanese game mechanics with Westernized content tailored to local markets.
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