Inspired Extends Deal to Supply Virtual Games to Betfred

Inspired Entertainment has agreed to extend its longstanding partnership with the bookmakers Betfred to continue to provide the operator with virtual content.

Inspired has been providing virtual horse races, dog races, and some bingo products to Betfred through its betting shops for over 15 years. The new agreement will see a continuation of this service.

Inspired has been a trusted key supplier, and their Virtuals have proven to be very popular with our customers in our retail venues, "We have been impressed with their continued innovation in Virtuals, and we are excited that our customers will continue to enjoy Inspired's best-in-class content.

Mark StebbingsChief Operating Officer of Betfred Group

Inspired virtual sports products are multi-award-winning, with the company having a footprint in 35 regions. The company's virtual content is available on over 150 websites and around 32,000 retail venues.

Inspired and Betfred have a proven and successful partnership. Betfred was one of the first retail operators to add multiple concurrent channels of content in the UK LBO sector and have seen how successful this strategy has been in attracting players both pre- and post- the COVID lockdown periods. We are thrilled to be extending our longstanding relationship, which is testament to the strength of our Virtual offerings.

Steve RogersChief Commercial Officer at Virtual Sports for Inspired