IGT to Supply Betfred with PlaySports Tech for Nevada Launch
International Game Technology (IGT) has announced that it is increasing its presence in the sports betting sector of the Nevada casino market through a multi-year agreement with the sports betting operator Betfred.
The deal allows Betfred to make use of IGT’s PlaySports technology in order to offer retail and mobile sports betting at the Mohegan Sun Sportsbook at Virgin Hotels Las Vegas, which is part of the Curio Collection by Hilton. It will be the first Betfred sportsbook in America to make use of IGT’s technology, and it is Betfred’s debut in the Nevada market.
Betfred first plans to launch retail betting, and it will be followed by mobile betting in the near future. IGT’s PlaySports product can already be found at more than 80 venues across the US and Canada.
IGT PlaySports’ remarkable reputation and influence in the US sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada. IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world.
Joe Asher, the President of Sports Betting at IGT, explained that he recently went to a Gaming Control Board hearing in order to meet Betfred’s owner Fred Done in person, who he described as “a legend in bookmaking”. He described working with Betfred’s US team as “an honor”. Asher added, “IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike.”
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