Highlight in Deal to Use Man City Footage in Its Instant Products

Highlight Games has partnered with the English Premier League champions, Manchester City, to use archive footage from the club in some of its games.

Based in London, Highlight Games is a virtual sports specialist that provides game content to betting operators, and the historic football clips will be used in the company’s suite of Instant Win products

The Instant Win titles are scratch card games on a digital platform. As part of this deal, Highlight will feature iconic players from Manchester City, as well as key moments during cup and league games from the archives.

SOCCERBET is the main football game produced by Highlight Games and is the biggest selling virtual game of its type throughout European markets.

As well as soccer Highlight Games also has a tie-in with basketball and the NBA. Its main basketball product is NBA Last 60, which is designed on decades of live action to give the game a more realistic feel.

I’m delighted to announce this licensing agreement with one of the most prestigious football clubs in the Premier League, This agreement will enable Highlight Games to further extend its product portfolio, combining unique archive footage with Manchester City’s intellectual property to create premium branded games. We are confident that the simplicity of our new Instant Win games, combined with the best goals from Manchester City’s past seasons, will prove very popular with players.

Steven HolmesCo-CEO of Highlight Games