Hard Rock Bet Becomes Miami Heat Official Sportsbook
Hard Rock Bet has signed an agreement with the Miami Heat, becoming the official sportsbook and partner of the basketball franchise.
LISTEN TO THIS ARTICLE:The partnership will see the Miami Heat and Hard Rock Bet collaborate on various co-marketing efforts, including marquee signage, digital campaigns, and in-game entertainment.
Additionally, the betting operator will launch the Hard Rock Bet Heat Club, a free program that rewards Heat fans with special promotions and benefits.
The partnership kicked off on Friday, January 17, during the Heat’s matchup against the Denver Nuggets.
Hard Rock Bet is the preeminent sportsbook on the market. This is a perfect union of two well-established Florida brands coming together to deliver fans a new level of fun and excitement through some truly innovative experiences.”
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Exclusive Experiences and Brand Visibility
As part of the deal, Hard Rock Bet players in Florida will enjoy privileged access to unique experiences at the Kaseya Center, as well as VIP invitations to exclusive off-site Heat events.
Hard Rock Bet branding will also be displayed on select seats within the Kaseya Center and featured on a courtside platform that will be installed soon.
With the partnership, Hard Rock Bet aims to leverage the vibrant and diverse Heat fan base to elevate its brand visibility and strengthen its connection with the local sports community.
We’re excited to Roll with the Heat to engage basketball fans in South Beach and beyond and create unforgettable moments for our players. From exclusive experiences to unparalleled access, we’re bringing our players close to the action and elevating the way fans connect with the Heat.
Hard Rock Bet, the sole legally operating sportsbook in Florida, is owned and operated by the Seminole Tribe of Florida. The group also manages several gaming destinations, such as the Hard Rock Hotel & Casino in Atlantic City and Hard Rock Casino Lake Tahoe.
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