Greentube Continues European Expansion with PokerStars Deal
Greentube, the gaming and entertainment division of NOVOMATIC, has announced that its content has gone live with one of Europe’s biggest and most successful operators, PokerStars.
The content has initially gone live on PokerStars’ Italian website, and it is set to expand to other major markets, including the UK, Denmark, Spain, Greece, and Romania, in the near future. It means that PokerStars’ Italian players can now enjoy a number of Greentube’s most popular titles, such as Book of Ra, Dolphin’s Pearl Deluxe, and Lucky Lady’s Charm.
Greentube has said that this new long-term partnership is a “major deal” and that the ultimate aim is for its localized content to become available through the tier-one operator in numerous regulated markets around the continent.
Greentube has been enjoying a period of strong growth with a new site launch prior to this latest deal, and it has entered a number of markets in Europe, North America, Africa, and LatAm with Betsson.
This is our first market launch with PokerStars, and it’s a thrill to be able to announce our debut with one of the biggest names in the iGaming world. Its success in resonating with players across multiple markets enables us to significantly increase the reach of our content, initially in Italy before hitting other territories across Europe. I believe this is only the start of what will be a long and mutually successful partnership.
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