Great Britain’s Online Gross Gambling Yield Growth in Q4
In Q4, Great Britain’s online gross gambling yield (GGY) grew by 5% year-on-year to reach £1.36 billion and the total number of bets placed and spins played reached a record high.
Great Britain's online gross gambling grows in Fourth Quarter of 2023.
The latest figures from the UK Gambling Commission (UKGC) cover the three months ending 31 March 2024. GGY for this period was £65 million more than the £1.29 billion of the same period last year. The amount was also larger than in Q3. According to the UKGC, the growth was driven by a large rise in slots GGY and real-event betting GGY.
Q4 Slots GGY Reaches £614 Million
The GGY from slots reached £614 million in Q4, 11% more than the same period last year. March was the busiest month in the quarter with a total GGY of £220.4 million.
The total number of spins played in Q4 grew 12% to more than 21.9 billion and the average number of monthly active accounts grew 7% in Q4 to 4.2 million per month. Online slot sessions that lasted longer than an hour were up 2% to 9.5 million but the average session length dropped by one minute to seventeen minutes and roughly 6% of all sessions lasted longer than an hour.
Real Event GGR Hits £565 Million
GGY from real event betting in Q4 was £565 million, an increase of 2% year-on-year. This was despite the number of bets placed dropping 6% to roughly 923 million.
In Q4, the average monthly active accounts in the real event betting market grew by 1%. March was the quarter’s busiest month with 2.8 million active accounts, a total of 338.3 million bets placed and a GGY of £233.8 million.
Looking at other market segments, online casinos generated GGY of £147.4 million in Q4, with £53.9 million in March; internet poker generated £15.1 million, virtual betting £10.5 million, esports betting £4.3 million, and other forms of gambling £1.4 million.
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Land-Based GGY Falls in Q4
When it comes to revenue from land-based casinos, the GGY from licensed betting operators (LBOs) fell 3% to £568 million. Of this total, £288.9 million was derived from machines, marking a 1.1% decrease from the previous year.
Over-the-counter betting accounted for £152.5 million of the total GGY in Q4 and self-service betting terminals (SSBTs) contributed the remaining £126.4 million.
The overall number of bets and spins during the quarter decreased by 1% to 3.30 billion, with machines accounting for 3.09 billion of these bets.
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