GR8 Tech Names Kateryna Pozdnysheva as Chief Client Officer
GR8 Tech, the B2B iGaming solutions provider, has announced it has appointed Kateryna Pozdnysheva to the position of Chief Client Officer (CCO), as the business wants to focus on a client first strategy.
LISTEN TO THIS ARTICLE:This is a promotion for Pozdnysheva who has served at the company since it was founded. Senior management at the business say Kateryna has an in depth knowledge of the gaming industry and her characteristics bring strong leadership and a passion for maintaining client relationships.
This new appointment comes shortly after the business made a raft of leadership changes at the end of last year.
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Pozdnysheva Outlines Her Client Focused Strategy
Senior leadership at Gr8 Tech state the company is trying to achieve growth. Pozdnysheva says she wants to pursue an holistic approach when dealing with clients. She says she uses metrics like NPS and CSAT which enables her to create a personalized program to build client relationships.
She believes client relationships can be enhanced by delivering customized solutions and by meeting client requests. Pozdnysheva has also been tasked with continuing to oversee the CRM system and enhancing the platform.
In this new role, I am focusing not only on retention strategies but also on driving the overall business growth of our clients. This requires deeper collaboration, a clear understanding of their challenges, and the ability to quickly adapt to market shifts. The key takeaway for me has been the importance of being proactive—anticipating client needs rather than just responding to them and using cutting-edge technology to deliver tailored solutions, The biggest challenge is balancing short-term results with long-term strategic goals. The iGaming industry evolves rapidly, and our clients’ success depends on how quickly we can adapt and offer relevant solutions.
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