GiG and News UK Join Forces to Boost The Sun and talkSPORT
Gaming Innovation Group (GiG) has announced a commercial partnership with News Corp UK & Ireland Limited. News UK reaches a huge audience of online readers through its two media sites The Sun and talkSPORT.
GiG will be working with News UK to provide sports betting, casino content and promotions to the UK market. The gaming content will be added to special sections on both The Sun and talkSPORT’s websites. The deal brings together News UK’s large customer base and content collection and GiG’s technology and Gaming knowledge.
The partnership and new betting hub adds to The Sun’s growing digital portfolio and bolsters our suite of betting products. The collaboration with GiG will increase our content output and support The Sun in continually delivering excellent results for our bookmaker partners.
Gareth Williams, the Director of Betting & Gaming at talkSPORT added, “We are delighted to be partnering with GiG to help grow our iGaming affiliate business. GiG’s expertise combined with talkSPORT’s wall-to-wall sports coverage is a compelling proposition.”
Jonas Warrer, the Chief Marketing Officer at GiG added, “A collaboration of this magnitude will allow us to provide added value to our partners in the sports betting and casino sphere, reaching new heights while showcasing our abilities to operate at a top-tier level.”
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