Gaming Industry Rallies for Childhood Cancer Research through Charity Fundraiser

On September 14, McMullan's Irish Pub in Las Vegas played host to an inspiring gathering of gaming industry leaders and local community members, all united in the fight against childhood cancer. The occasion marked the 18th annual St. Baldrick's Foundation head-shaving event, where participants shaved their heads in solidarity with children battling cancer, and raised significant funds for pediatric cancer research.

Participants pose during the 18th annual St. Baldrick's Foundation head-shaving event to raise money for child cancer research. (Source: B&P Advertising)

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This year, 12 gaming professionals took to the stage to shave their heads, contributing to another successful fundraising effort. Well over $95,000 was raised during the event, with donations still pouring in. The gaming community, with its strong presence in Las Vegas, demonstrated its commitment to social causes beyond the gaming floor, stepping up to support childhood cancer research in a meaningful way.

Key industry figures were instrumental in making the event a success. Dan Ingster, VP of Gaming Operations at Seminole Hard Rock, along with Mike McKiski and Landon Jones of MaxBet Media, played a central role in rallying other executives within the gaming industry. Their efforts helped to ensure that this year's event was not only well-attended but also served as a major fundraising milestone for the St. Baldrick's.

"This is more than just a fundraiser," said Ingster. "It's a way for us to come together as a community, put business aside, and focus on something much more important." He emphasized the universal impact of cancer, stating, "We've all been touched by cancer in some way, and we're proud to join so many others in supporting the mission of St. Baldrick's."

The St. Baldrick's Foundation, founded in 1999, has emerged as a leading organization in the fight against childhood cancer. It focuses on funding research aimed at finding cures for the most devastating childhood cancers, which often receive less funding than adult cancers.

The foundation is well known for its head-shaving events, which symbolize the empathy and solidarity of participants with young cancer patients who often lose their hair during treatment. Over the years, these events have become a powerful platform for raising awareness and critical research funds.

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Bringing Irish Luck to a Worthy Cause

McMullan's Irish Pub has become a focal point for this cause in Las Vegas. The annual event at the pub has grown into one of the most significant satellite events nationwide for St. Baldrick's, drawing participation from a wide range of industries, not just the gaming sector. Last year, the Las Vegas event raised $515,000, and with strong early donations, organizers are hopeful that this year's total will exceed that amount.

"Being a part of this event was truly special. Manufacturers, operators, and others from the gaming industry, we all came together for a cause that transcends business. It's humbling to see everyone who showed their support – those who donated, those who volunteered to get shaved, the volunteers who did the actual shaving, the staff and owners at McMullan's who hosted the event. Team MaxBet Media alone raised $95,000, and we weren't the only group raising money for the fight against childhood cancer that day. It was truly inspiring."

Mark MortonSenior VP of Sales at Marker Trax

The St. Baldrick's Foundation continues to serve as a vital force in the fight against childhood cancer. Thanks in large part to the dedication of the gaming community and others, the Las Vegas event has become one of the largest St. Baldrick's fundraisers in the nation. As donations continue to roll in, the organization is optimistic that this year's contributions will significantly advance cancer research and bring hope to children and families affected by the disease.

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