Former Inspired CCO Launches New Game Studio
Steve Rogers has launched Playbook Fusion, a new B2B games studio focused on creating a new genre of betting products.
Steve Rogers, former CCO of Inspired Gaming, has launched a new studio merging gambling and video games.
LISTEN TO THIS ARTICLE:Playbook Fusion aims to merge gambling and video games to develop innovative sports-themed games. These game offerings will be available to gambling operators in various markets worldwide.
Each game from Playbook Fusion promises deep gamification features and more persistent experience than currently available options. Players will need to use their skills and optimize their strategies to influence the outcome of each game.
Creating a Community of Players
The company explained that it wants to replicate the way video gamers enjoy challenging each other and to create “the same desire for connection and community” in the world of gambling.
Rogers collaborated with Santiago Jaramillo to launch the new games studio. Jaramillo has over 12 years of experience in the video game industry, with notable stints at Scopely and Electronic Arts.
I am proud and excited to launch my new venture. Bringing together a super-talented team from the gaming and gambling spheres, including the amazing Santiago Jaramillo, to develop a new genre of immersive, persistent sports-themed gambling products is so exciting. It’s great to finally be able to talk more about our plans. It’s fascinating to be able to take insight from the games industry to understand how creative directors develop sophisticated game mechanics and ecosystems to engage their players and then look at how they can be brought into the gambling sphere.
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Rapid Changes at Inspired Gaming
The launch of Playbook Fusion comes six months after Rogers left Inspired Entertainment. He served as CCO at the developer for over 25 years before stepping down in November last year. Inspired quickly appointed Ian Freeman as his replacement. Freeman joined from FSBTech and has also worked for Kambi Group and EveryMatrix.
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