Former Gucci Marketing Chief Takes New Role at Fanatics
Fanatics Betting & Gaming has announced the appointment of Selena Kalvaria as its Chief Marketing Officer.
Kalvaria served as Gucci America's Senior Vice President of Brand and Client Engagement for three years.
LISTEN TO THIS ARTICLE:In her new role, Kalvaria will drive brand growth and oversee the company’s marketing strategy. Her duties will also involve collaborating closely with various teams, including brand management, media, content, creative, and communications.
The position was formerly held by Jason White, who departed in 2023 to become President of Wieden+Kennedy’s Portland office.
Kalvaria joins Fanatics after a three-year stint with Gucci, where she was the Senior Vice President of Brand and Client Engagement for the luxury brand’s Americas business. During her service at Gucci, she spearheaded the company’s strategic development and execution across North and Latin America.
Kalvaria’s impressive resume also includes a similar CMO role at Away, a digitally native lifestyle brand, leadership positions at Anheuser-Busch and Diageo, as well as a spell on Wall Street. Kalvaria's academic credentials are equally impressive, with a Bachelor of Arts from Princeton University and an MBA from Harvard Business School.
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Fanatics US Expansion
With her impressive marketing background and diverse experience, Kalvaria is poised for success in her new role, particularly as Fanatics now serves 95% of the US sports betting market.
Last month, the company launched in Wyoming, bringing the total number of states where its sportsbook is live in the US to 21. Fanatics is also operational in Arizona, Colorado, Indiana, Illinois, New Jersey, and several others.
Its rapid expansion in the US was enabled by its acquisition of PointsBet’s US operations, which accelerated its growth plans.
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