Nick Dutton Joins UK Bookmaker Fitzdares as Its New COO

Fitzdares, the United Kingdom (UK) bookmaker, has announced that Nick Dutton has joined the company, taking up the role of Chief Operating Officer (COO).

Dutton has more than three decades of iGaming industry experience and joins the bookmaker from Sporting Group, where his role was as Chief Technology Officer (CTO), implementing product development and overseeing a variety of mergers during his service.

Dutton has also had spells at tier 1 operators during his long career working in senior roles at companies such as FDJ Gaming Solutions, Ladbrokes, and Coral. As COO, Fitzdares will task Dutton with overseeing technological improvements at the bookmakers and achieving growth through new product streams.

Fitzdares is an industry trailblazer with an unrivaled blend of cutting-edge technology, a truly personal feel for its customers and bold ambitions, The gaming industry is one of the most competitive out there and Fitzdares offers something unique to its members that sets them apart. I’m excited to help build on this and ensure Fitzdares leads the pack when it comes to technology, service and customer experience.

Nick DuttonChief Operating Officer (COO)

Fitzdares to Provide Premium Sports Experience

Leadership at Fitzdares has explained that they feel Dutton will play a crucial role in developing the betting platform at the bookmakers so that the company can offer customers a unique sports wagering experience. Dutton will also be tasked with developing new potential sports betting markets that will help the bookmaker achieve further growth in the near future.

We are over the moon to beef up our senior team with a highly experienced operator like Nick, He brings over 35 years of experience in the sector to our United Kingdom and international operations and will help make sure Fitzdares moves into our next 100 years with top-tier technology and services that will continue to offer a sporting experience like no other to our customers. Nick will also help to improve our non-racing products as we explore new opportunities towards achieving double-digit year-on-year business growth.

Will WoodhamsChief Executive Officer of Fitzdares

The CEO, Will Woodhams, says that Dutton's joining as COO is part of the ongoing changes in senior management that are taking place at Fitzdares. It coincides with the other recent appointment, Martin Semler, who is based in Toronto, Canada, and joins the team in the role of Chief Financial Officer (CFO).