FSB and Fitzdares Announce Partnership Extension

FSB, the B2B sports betting and iGaming supplier, has announced that it is extending its long-term partnership with the exclusive UK bookmaker Fitzdares.

The two have worked together since 2019, and under the new deal, FSB will continue supplying Fitzdares with its platform technology, casino aggregation, and managed trading services. Furthermore, the two are set to enter new global markets together later this year. They will be launching an FSB-powered Fitzdares sportsbook in Ontario, and there are plans for additional launches in the future.

The latest announcement comes just a few months after the FSB boosted its presence in Central Europe through deals with the Hungarian National Lottery and SZRT Slovakia.

We’re delighted to continue to work with the fiercely ambitious and talented team at Fitzdares across existing and new markets. Retaining one of our leading European partners speaks volumes about the strength of our product and people. There is no bigger dedicated horse racing betting brand in the UK than Fitzdares and this endorsement communicates the empowering and expertly managed nature of our market-leading horse racing offering. We’ve collaborated closely over the last three years with Fitzdares to curate a multi-layered product for them that resonates with their unique client base. Quite simply, Fitzdares are a premium bookmaker who make premium choices and we look forward to their continuing growth over the next three years.

Glenn ElliottFSB Chief Operating Officer

William Woodhams, the CEO at Fitzdares, explained that the bookmaker is intent on offering a “world-class experience”, which he says would not be possible without extending their “rock-solid” relationship with FSB. He described the company’s technology as “incredible” and said that he looks forward to continuing working together.