FanDuel’s Acquisition of BeyondPlay Aims to Drive US Growth

FanDuel, part of the Flutter Entertainment group, has announced the acquisition of BeyondPlay, the B2B technology content provider to iGaming operators. However, as yet neither party has revealed the financial terms of the deal.

It stated that the BeyondPlay brand has been absorbed into the FanDuel Casino division of the group. FanDuel Casino enjoyed 26% of the market share in North America in the last report quarter; senior management at the group feels that gambling industry acquisitions like that may help increase the company’s market share in this vertical.

As a founder, witnessing the journey of our start-up from its humble beginnings to becoming part of the world’s leading online sports betting and igaming company is an incredibly gratifying experience. This acquisition validates the hard work and dedication of our team and the vision behind our products. We are excited to join forces with FanDuel Casino to amplify the impact of our technology on a global scale. This milestone marks not just the culmination of our tireless efforts but the beginning of an exciting new chapter.

Karolina PelcCEO of BeyondPlay

FanDuel’s Portfolio to Be Enhanced by BeyondPlay

FanDuel expressed its delight at the acquisition of BeyondPlay and highlighted the flagship products of the B2B developer. The Jackpot Management System allows operators to run a jackpot campaign that is customizable. While the Multiplayer Software enables more than one player to play a single casino session and pool their bets.

Once these feature services are integrated into the offering of FanDuel Casino this will result in the suite of products of FanDuel becoming some of the most innovative in the US gaming industry.

I’m absolutely delighted with the acquisition of BeyondPlay. Our U.S. strategy is about investing to win, and continuously improving our igaming proposition for our customers is a key part of that. This acquisition further strengthens FanDuel Casino’s leading customer experience by adding BeyondPlay’s best-in-class jackpots and multiplayer technology. We’re also excited to welcome their experienced team to FanDuel and look forward to working together to continue to grow our rising share of the US iGaming market.

Asaf NoifeldCasino Managing Director at FanDuel

Leadership at FanDuel said they feel the acquisition is strategically important to the company because the sportsbook is looking for expansion in the US. Integrating the BeyondPlay technology into the FanDuel portfolio will enhance the customer igaming experience in North America.