FanDuel Hires Creative Agency Mischief to Market Its Online Casino Brand
FanDuel, a subsidiary of Flutter Entertainment, has chosen Mischief@ No Fixed Address, the creative agency, to promote the FanDuel casino brand and increase growth in the states in the US.
Mischief has been charged with coming up with a creative campaign that promotes the FanDuel casino brand as the destination of choice for online players, and this campaign is due to be launched towards the end of this year.
We're looking forward to creating an unmistakable edge for FanDuel Casino. The FanDuel team are our kind of people: savvy, strategic, and up for rocking the boat. We're really excited to be partnering.
As more US states continue the trend towards legalized betting FanDuel sees this as a great opportunity for expansion of its own casino brand and wants to increase its client base with this offering. The FanDuel Casino brand is currently live in four US states, New Jersey, Pennsylvania, Michigan, and West Virginia.
FanDuel has identified that, unlike its sportsbook, which comprises mostly male users, the casino brand has a demographic makeup of around 50/50 women. Mischief has been challenged with coming up with a marketing strategy that appeals to and attracts a more varied target audience.
We're entering uncharted territory as more and more states begin to welcome online casinos. And as FanDuel Casino introduces and acquaints itself to people across North America, we want to do it in an unexpected way that is so distant from category conventions. This is a sector ripe for disruption. So, it's only fitting that our agency partner specializes in blowing stuff up. Mischief is the leader of disruption and strategically powerful ideas which have proven to move business time and time again. We can't wait to make an impact together.
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