Fanatics Announce Official Sportsbook Debut in Connecticut
LISTEN TO THIS ARTICLE:Fanatics Betting and Gaming has gone live with its sportsbook in the state of Connecticut. The operator soft-launched in the jurisdiction yesterday, welcoming members in the state to sign up and wager on their favorite games via its app or at its newly upgraded retail locations.
However, since it was a soft launch, Fanatics will operate for limited hours and will only be able to accommodate up to 2,000 customers on its online platform for the first week. The operator expects to fully roll out its services in the state on December 18, 2023.
Related: Fanatics Exits Bet Phase and Unveils Full-Scale App in Four States
CT Lottery Deal
Fanatics’ foray into the Constitution State was aided by its deal with the Connecticut Lottery Corporation, which saw it become its exclusive sports betting partner.
As part of the deal, the sportsbook will also serve as the official odds provider for all CT Lottery sports betting retail kiosks, offering odds for major sports such as basketball, hockey, baseball, martial arts, and more.
In preparation for the launch, Fanatics has been improving the look of its retail locations with new branding and self-service kiosks provided by Suzohapp.
Fanatics Betting Offers
Alongside its extensive sportsbook markets, Fanatics also offers a loyalty program that Connecticut bettors can opt-in to earn FanCash that they can use for bonus bets or merchandise on the Fanatics’ website.
Users will also be able to access BetVision on Fanatics sportsbook, a live sports betting product that stemmed from the operator’s partnership with Genius Sports. The product allows customers to make in-play bets while watching live streams of National Football League (NFL) matches through the app.
With its launch in Connecticut, Fanatics is now licensed in nine US states, including Kentucky, Maryland, Ohio, Tennessee, Massachusetts, and West Virginia. It will be competing against bigwigs like DraftKings and FanDuel, which are already established in the state.
In October, the sportsbooks in Connecticut reported a sports betting revenue of $16.3m from a total handle of $189.6m.
FanDuel and its partner Mohegan were the market leaders with $7.6m in revenue, while DraftKings and Mashantucket followed closely behind with $6.3 million.
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