EveryMatrix Reinforces iGaming Position with Acquisition of DeepCI
LISTEN TO THIS ARTICLE:EveryMatrix, a leading provider of iGaming solutions, has made a significant acquisition in the industry by acquiring DeepCI, a unique data-driven betting and gaming affiliate optimisation service.
The acquisition was completed on July 1st, 2023, and the DeepCI team will be seamlessly integrated into EveryMatrix's operations.
Founded in 2020 by Riaan de Jager and Lewis Civin, DeepCI has experienced rapid growth, catering to some of the world's largest betting and gaming brands, including household names like bet365, Betway, Betsson and 888.
The company's proprietary technology is capable of monitoring tens of thousands of affiliate sites globally, accurately identifying the location of each gaming brand on every page of every website.
Continued Success and Opinions
DeepCI's success has already propelled it to profitability, and Lewis Civin, the CEO of DeepCI, will continue to lead the business as an independent entity within EveryMatrix. The acquisition demonstrates EveryMatrix's recognition of DeepCI's unique value proposition and the significant benefits it can bring to their customers.
DeepCI is a business we have admired for a long time and we’re very pleased to now be able to welcome the team into the EveryMatrix Group.
DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers. Further, there are strong synergies with our similarly successful affiliate management product PartnerMatrix.
The co-founder and current CEO of DeepCI added.
It’s been a thrill launching and continually iterating DeepCI products. We’ve developed a ‘must-have’ data-driven product that continues to make a significant positive impact to iGaming brands every day on a global scale, while we are also working on an exciting roadmap of complementary tools that will bring even more value to customers.
The team and I are delighted to be joining the EveryMatrix Group. Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise, and mutually beneficial technologies available within EveryMatrix.
A Strategic Move
The acquisition of DeepCI by EveryMatrix represents a strategic move to enhance the company's portfolio of iGaming solutions. By incorporating DeepCI's data-driven tools and expertise, EveryMatrix aims to provide its customers with cutting-edge optimization capabilities, further solidifying its position as a leading provider in the industry. The collaboration between EveryMatrix and DeepCI holds promise for exciting developments and advancements in the field of iGaming affiliate optimization.
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