EveryMatrix Partners with Pinnacle to Power Casino Platform

Pinnacle, the global sports betting and casino gaming brand, has announced an agreement with EveryMatrix to use the B2B solutions provider’s CasinoEngine technology to power its new casino platform.

Pinnacle integrates the EveryMatrix CasinoEngine technology into its platform.

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The Pinnacle brand says it is trying to expand its casino offering and identified EveryMatrix as the ideal provider to power the platform. The partnership will allow Pinnacle to offer a premium-class casino platform that aims to boost customer retention. Additionally, under the terms of the agreement, the Pinnacle casino platform will now be able to offer a portfolio of more than 31,000 premium titles.

Sports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in the casino, providing our players with the ultimate best-in-class experience across all verticals.

Nicole KalchevaHead of Casino at Pinnacle

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Pinnacle to Integrate EveryMatrix’s BonusEngine and JackpotEngine Technology

Both parties have stated the launch of the new integrated casino technology into the Pinnacle platform is the initial stage of the collaboration and the next step will be to integrate the BonusEngine and JackpotEngine solutions from EveryMatrix.

Adding these solutions will give Pinnacle the ability to boost user engagement with a suite of back-office tools. The gaming operator will have the ability to create offers and rewards, including jackpot customizations and other tailored campaigns.

EveryMatrix has enjoyed record revenue figures over the last two years, with its CasinoEngine platform achieving record figures.

To partner with a brand as well known and well respected as Pinnacle is a huge endorsement of our capabilities to significantly grow casino revenues for tier-1 operators across global regulated markets. The industry-beating numbers we continue to generate and records we continue to break for our customers speak for themselves, so we’re delighted that Pinnacle’s management team have placed their faith in us to drive forward their casino and take it to the next level.

Stian Enger PettersenCEO of Casino at EveryMatrix

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