EveryMatrix Names Bobby Longhurst as Group Chief Commercial Officer
LISTEN TO THIS ARTICLE:EveryMatrix, the casino and sports betting provider, has announced it has named Bobby Longhurst as Group Chief Commercial Officer (GCCO). His appointment has been confirmed before ICE London 2024.
Longhurst has over two decades of industry experience and joined the company from SportingTech, where he served as Managing Director, focusing on rapid revenue growth and new business development. He also had senior positions at Pronet Gaming in the role of CCO and a spell at SBTech as Commercial Director.
In his new role as GCCO, Longhurst will be responsible for orchestrating EveryMatrix’s commercial strategy for its global services. As well as overseeing sales marketing, and account management.
Longhurst takes over as CCO from Stian Hornsletten, the co-founder of the company, who has moved to the Games Division to assume the role of CEO.
EveryMatrix is on an accelerated growth path therefore to fulfill the huge plans we have for 2024 and beyond we are continually looking to invest in the best talent the industry has to offer. Bobby is a well-respected and well-known individual within iGaming with extensive commercial, product, and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets, and technologies. I’d like to welcome and wish him well as we embark on an exciting chapter at EveryMatrix.
Leadership Team Positioned to Drive Company Growth
EveryMatrix has reiterated that the primary objective for the company this year is growth, and it is looking to Longhurst and Hornsletten as pivotal members of the Senior Personnel to lead their teams to sustained growth in 2024.
Longhurst expressed that he believed there was a dual expansion strategy at EveryMatrix, with the provider looking to achieve further growth in its existing major markets. Additionally, leadership at the company plans to increase its footprint in emerging markets because it believes the modular platforms from EveryMatrix can generate rapid expansion in these regions.
Joining EveryMatrix at this stage of growth is something I was very keen to do, and I am delighted to be on board. There are huge opportunities on the horizon across all our major business units and products in both established and new markets such as LatAm and particularly within our turnkey platform offering following the success the business has had in recent years. I’m looking forward to leading EveryMatrix’s commercial strategy with some very exciting projects in the pipeline.
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