ESPN Bet to Launch Its Own Live TV Show on ESPN
ESPN is set to expand its programming with the launch of ESPN Bet Live, a live TV show dedicated to sports betting enthusiasts. The show is scheduled to premiere on ESPN on August 12, marking a significant shift in the network's approach to sports betting content.
The ESPN Bet Live TV show logo. (Source: Penn Entertainment/ESPN Bet)
LISTEN TO THIS ARTICLE:ESPN Bet Live will be a one-hour show and will cover a range of topics, including NFL, college football, and other sports events taking place on the day. This move comes as sports betting continues to gain popularity and legal acceptance across the US.
Related: Penn Entertainment Marks November 14 for ESPN Bet LaunchThe inaugural episode of ESPN Bet Live on ESPN will feature a lineup of seasoned analysts and former athletes. Tyler Fulghum, Joe Fortenbaugh, Greg McElroy, and Dan Orlovsky are set to provide insights and analysis on upcoming sports events. Their expertise is expected to offer viewers in-depth knowledge and betting advice. The following day, Fulghum and Fortenbaugh will return, joined by Stanford Steve and potentially other guests, offering a fresh perspective on the unfolding sports narratives.
Since its inception in March 2019, ESPN Bet Live has only been broadcast on ESPN2 and ESPNEWS, catering to a niche audience. The transition to the main ESPN channel signifies the growing importance of sports betting content in mainstream sports media.
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ESPN Bet on the Move
ESPN Bet, a subsidiary of Penn Entertainment, has established a sports betting presence in 18 states. The list now includes Arizona, Illinois, Massachusetts, Michigan, New Jersey, Pennsylvania, and Virginia, but is growing. An upcoming expansion into New York represents a strategic move by Penn Entertainment as it takes over WynnBet's sports betting license in the state.
This development is poised to tap into the lucrative New York sports betting market, which has seen rapid growth since its legalization. The acquisition of the license is expected to be completed this fall, ahead of the bustling sports season, positioning ESPN Bet to capitalize on the high volume of sports betting in the region.
ESPN Bet Live's launch is part of a broader trend of sports networks delving into the sports betting industry. As the legal betting landscape continues to evolve, media companies are seeking to integrate sports betting content into their offerings, aiming to attract and engage a demographic that is increasingly interested in the intersection of sports and betting. With its established brand and wide reach, ESPN is well-positioned to become a key player in this emerging market segment, providing ESPN Bet with broader coverage and marketing opportunities.
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