ESA Gaming Agrees with Sisal for Italian Market

B2B iGaming provider ESA Gaming has signed an agreement with Sisal to provide the Italian operator with its gaming products.

Under the terms of the agreement, ESA Gaming will debut its EasySwipe titles in Italy on Sisal's platform. As such, customers of the Flutter Entertainment brand will be able to access the games and play them for real money.

Some of the titles included in the deal are Goal Mine and Basketball Mine, with others slated to be launched later in the year like Rocket Racers, the provider's first crash-style title.

It is a great moment to see our EasySwipe offering go live in the Italian market, a concept we believe the local players will really enjoy. Partnering with Sisal is something we are really excited about. They have a large share of the Italian market with an impressive track record of providing their customers with top class products which has now been extended to include a simple and fast portfolio of cross-sell titles.

Maria Luisa MalfasiESA Gaming Business Development Manager

ESA's EasySwipe titles were created to appeal to sportsbook and casino players. According to the supplier, they feature unique offers that would drive bettor engagement and loyalty, as well as boost operators' revenue channels.

The company's launch in Italy aligns with its plans to achieve wider growth this year and expand into regulated international markets. Last week, the firm inked a similar deal with Betshop in Greece, marking another entry into a new jurisdiction.